WS4: The Fuzzy Front End of Experience Design

Eija Kaasinen, VTT Technical Research Centre of Finland; Heli Väätäjä, Tampere University of Technology; Hannu Karvonen, VTT Technical Research Centre of Finland; Yichen Lu, Aalto University
26 October 2014, Helsinki, Finland
Workshop website

Workshop in short

We welcome you to participate our workshop in NordiCHI 2014 conference, Helsinki, Finland!

To start an experience design process, the designers should determine what experience to aim for. How should this decision be made? In the fuzzy front end of experience design process, there are often several alternative sources for gaining insight and inspiration. There may be different, even conflicting viewpoints and opinions. In addition to user studies, insight and inspiration for experience goals can be sought from brand promise, technology and societal trends as well as mere vision of renewal.

This full-day workshop aims to bring together practitioners and academics to share knowledge and lessons learned on and explore: How to get from the fuzzy front end to a shared vision of the experience to aim for?

The questions driving the workshop include:

  • Where can you get insight and inspiration to define what experience to aim for?
  • How the information from various sources can be utilised to define the targeted experience?
  • In which form should the targeted experience be presented so that it can guide the design process?

We invite researchers, designers, and practitioners interested in the workshop theme to share their experiences from the early phases of experience design processes.

To participate in this workshop at NordiCHI 2014, please submit a 2-6 page position paper describing a relevant case study or a detailed analysis of previous work that contributes to the workshop questions above. The deadline for submissions is August 14, 2014.

Registration fee 100€ (200€ if you do not participate the main conference)

Workshop website